For the past year, I’ve been putting out a newsletter about adult gaming called Naughty List News almost every week. I say “almost” not because I missed a week, but because I started out by posting every two weeks instead of every week.
There are a lot of new games coming out every day. By the time you’ve finished reading this article, 50 more games will have been added to Steam, Itch, Epic Games Store, etc. In a crowd like that, it’s very hard to stand out. That’s why you must put in the effort for your game to get any attention at all.
Luckily, there are a number of straightforward things you can do to improve your chances. If you want attention for your game, it often starts with writing a good marketing story.